TheTin’s Dave responds to Apple’s Steve…

April 30th, 2010

Yesterday Steve Jobs released publicly his thoughts on Flash. Whilst an interesting read, it had some rather blatant flaws. In one continuous piece he came up with reasons/excuses why Flash was not on the iPhone and iPad. Of course the current, very public, dispute between Apple and Adobe, really isn’t about the Flash plug-in for browsers, but the ability to use Flash as a development environment for Apple packaged apps.

His first point is about open standards. Whilst Adobe do indeed create the player, and the base functionality, they give away free tools for development (the Flex SDK) on many platforms. They have opened up the SWF format, which is now open source allowing for great extensibility. There’s a shed load of open source APIs developed for Flash from connecting to practically any other open API, to full 3D and physics engines.

Obviously he doesn’t mention the Open Screen Project, which has every major phone manufacturer (bar Apple) on board, all working together to define standards for mobile development. Flash player 10.1 and Air 2 could easily become the de facto standard for smart app development. As a developer its surely a more promising proposition to develop for every mobile device, and desktops at the same time, with one code base. Worth pointing out that AIR apps don’t have to be built in Flash, and can be built using JavaScript.

I find it quite odd for Apple to bang on about open standards though when Apple are pushing for a future where rich interactive content is served on its iDevices through the form of custom apps. Custom apps built by developers who focus on iDevice development, and hence not other competing devices, as the code is native to Apple. Developers who have to code using the tools and hardware Apple dictate.

He then moves on to the “full web”. He tries to make out that Adobes biggest point is the use of Flash for video playback. Whilst its true this is a big point Adobe makes, it’s certainly not the only. There is a vast amount of interactive content that has no video at all, from games to betting applications through communication tools and desktop apps. He also tries to suggest Flash uses “old” video, by referring to a more “modern” format, H.264. The fact the Flash has been able to play H.264 for over 2 years seems to have escaped him here.

He seems to suggest it doesn’t matter they don’t have the full web because .. “There are more games and entertainment titles available for iPhone, iPod and iPad than for any other platform in the world”. Well that’s simply just not true. There are more games and entertainment websites that run on PCs/Macs, and many of these are due to Flash.

With regards to security, it’s a bit of a vague area. It’s very hard to make sense of all the data, as the player is so widely used. Flash is on practically every internet connected desktop in the world. Different groups will read what they will into figures, some not taking into account its distribution as a weighting factor. There’s no doubt there has been security issues in the past with the Flash player, but these have generally been dealt with rapidly. Let’s not forget browsers themselves are a security risk and are frequently updated to plug holes.

When it comes to causing crashes on Macs, part of the problem lies with Apple, and they way Safari integrates 3rd party plugins. Apple control that space, for example Quicktime is the only video player that is allowed to use hardware acceleration when embedded in the browser. His statements about the capabilities of Flash on mobile devices is simply wrong. Player 10.1 has been built with mobile in mind. It’s been shown running on many mobile devices perfectly well.

Battery life (here he does acknowledge Flash has “recently” added H.264 support, when it is in fact a couple of years). He mentions the hardware decoding, Player 10.1 does this, and would on Macs, but doesn’t as Apple don’t allow it.

He may be worried that badly coded Flash could drain a battery unnecessarily, and this is a legitimate concern. I would never try and deny there isn’t badly produced Flash content out there, that uses more resource than it should, but that’s the same for any platform or environment, and is the developers fault, not the platforms. I have seen plenty of iPhone apps passed which are both terribly buggy, and also cane the battery. Of course there’s also over 100 apps that Apple have passed, that have been built using pre-release versions of Flash CS5.

Fifth, Touch, love this one. Some Flash sites (certainly not all) may rely on rollover for menu expansion, but then so do many HTML ones, via JavaScript. It really isn’t difficult if required to go back to a project, and modify the code to work on both touch devices as well as mouse driven ones. Most sensible designers today would make a site work in both ways anyway. Rollover a menu to have it expand, click on it to have it expand, it’s an extra line of code ensuring it works in both ways, without affecting the other. Well before Apple released the first iPhone, people have been using Flash to create touch screen driven content.

“Even if iPhones, iPods and iPads ran Flash, it would not solve the problem that most Flash websites need to be rewritten to support touch-based devices.” That’s simply not true, and if it were, it would also be true for HTML sites.

Now his final point is where I actually agree with some of what he says. Of course if I was to develop an app in Flash and publish it for iPhone/iPad as well as Android and other devices then I would have to develop for the common feature set that they all support. That means the finished product may not be as good functionally as had it been developed solely for that platform. Also by not writing native code, optimised for that device, the application may not run as well as it could if coded with the target platforms strengths in mind.

However, as nearly all these devices have the same features (camera, GPS, tilt sensors and accelerometers) I fail to see functionally what the Apple device could do that most others couldn’t, and hence why the Apple customer would be getting apps with restricted features. And that’s to assume that all these apps require the use of all these features, and power. My most regularly used apps on my iPhone don’t use any advanced features. Spotify and the National Rail app could easily be built in Flash, after all they are simple API driven interfaces for data. Most games use simple touch to replace buttons, or a drag motion that is replacing a mouse, all be it sometimes in a more natural way. All completely possible from within Flash.

Of course if they allowed Flash apps to be published for iDevices, then developers could choose and use the appropriate tool for the job. They could use Flash for a cross platform delivery, but Xcode for something truly native and optimized for the iPhone/iPad. Remember this all blew up, not because they don’t have the Flash player on the iPhone/iPad integrated into Safari, but because they have essentially blocked Flash (along with any other 3rd party development environment) being used to create Apple apps.

“Conclusions.

Flash was created during the PC era – for PCs and mice. Flash is a successful business for Adobe, and we can understand why they want to push it beyond PCs. But the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short.”

Flash doesn’t fall short. It has been shown running on low power devices, and soon will be on everything from mobile phones, to your Sky box (along with nearly every home computer in the world as well). There are more Flash websites than there are iPhone apps. There are more content providers delivering rich media through Flash than iPhone apps. The latest version of Flash has native support for multi-touch gesture based interfaces (and through open source projects has done for some time). It may have come from the PC era, but it is always evolving, with new features and delivery methods.

As the Open Screen Project shows, they have tailored the latest player around the needs of the device manufacturers that the player will run on. Both in terms of functionality, and performance.

Worth noting (in case you hadn’t noticed) I am a Flash developer. But I also own an iPhone, and do any development outside of work on a MacBook Pro. I love both devices. The hardware is solid, reliable, and a pleasure to use. Had Apple not made the decision to stop Flash being used as a development environment on the iPhone/iPad I would have been developing apps for the iPhone now with the release of CS5. As it is I still will, but they will simply have to be classed as prototypes, waiting until I get an Android phone to release them on.

iPad Tinnovation

April 29th, 2010

Ok so the iPad arrived to a much anticipated fanfare and to kick-off we thought what better way to try out than run a Tinnovation session. We had three key areas to look at:

1. To capture everyone’s first impression & initial understanding of purpose

2. To discuss expectations of its impact in the marketplace

3. To decide what we (TheTin) were going to do with it

So we went round the table and asked everyone what they thought it was for…in brief the results were:

Tim - Consuming media whilst watching telly

Dave - For controlling the & selling product under the guise of a modern revolutionary device allowing user to consume entertainment

James - Apple’s latest cash-cow – An attempt to capture and consume the netbook market

Iain - Two purposes, to bring digital content to new audiences and to solve the ‘information junkies’ need for two screen input i.e. the TV and internet at the same time

Jamie - Really not sure as yet, want to try it out

Landry - New tool for communication & consumption

Jason - Coffee table computing

We then went on to discuss the general perception of it role and value in the marketplace. Whilst there were obviously to distinct camps the general feeling was one of we may need to wait and see. i.e. Can Apple revolutionise another market or have they bitten off more than they can chew?

We then looked at what we as Tinnovators could do with the iPad. The discussion led us to an interesting conclusion in that we decided to develop a multi-app (until we can think of a better word). The thought process being, as we have already built Nubbin and a game why not continue to develop small mini projects and build them, into a single showcase, multi-purpose app to show off our new found skills. More details coming soon.

Finally first impression scores were given with a view to re-scoring after everyone had a good weekend trialling it out. Initial scores were:

Tim – 8

Dave – 6

James – 3

Iain – 8

Jamie – 5

Landry – 9

Jason – 8

Watch this space for follow-ups.

UPDATE from Jamie

OK so I had the iPad over the weekend to give it a proper test…

Now to be fair I was in a fairly anti-apple frame of mind what with the CS5 anti-flash walled garden approach of Apple of the previous couple of weeks (See Mike Chambers response here) and so was gunning for Apple and their new device.

Did it have a purpose, what is it for, is it over-priced, will it bomb? And I have to report (much as it pains me to say it) a unanimous thumbs up all round – Apple have nailed it again.

Over the weekend I found multiple uses for the thing that indicated to me that yes a new category, a new market has again been forced open by Jobs and his gang.

Firstly I had a 4 hour train journey to endure from London Paddington to Cornwall. This journey passed in, what felt like, a matter of minutes with a combination of testing out all the apps we had downloaded, to actually getting stuck in and playing a few in more depth.

Even without any browsing capabilities there was plenty to keep me interested. I eventually split the time between fiddling with the Korg emulator and driving game NFS Shift. At one stage I removed my headphones to find the people opposite me staring at me! They then actually apologised so god knows what I was doing (mutter-swearing under my breath?) as I titled the iPad back and forth to get the car drifting. I don’t know but I got off the train red-faced and sweaty!

When we then got back from the pub later on (I probably should have taken it!) it again came into its own. With music on and the conversation ranging across various subjects time and time again it proved useful. From showing everyone Google images that we were searching for to YouTube clips and Wikipedia entries as a consumable, great to use internet/media device its simplicity and quality shone through. The usage again was no different than has been standard with my iPhone but the screen is just too small to make it easy to share with friends in that situation. The iPad wasn’t and everyone there especially including the non-techy people amongst us were very impressed with it as a device.

The next day on the journey home again it came into its own – yes 3G would have been better (but it is coming) and it not having flash for some websites is annoying but the battery lasted the whole journey( there and back) and as a movie player the screen quality meant I was more than happy on the way home to mainly watch episodes of Mad Men.

Now we are on to Sunday and having tried out a few of the apps on Bertie (my 3 year old) in the morning he was very excited. From the drawing apps, to Dr.Seus audio books even to NFS shift he loved using it. When we got to the pub for some Sunday lunch later that afternoon, once we had eaten and played around a bit, he was totally happy to sit in his buggy and watch Toy Story till we left – I even managed a normal conversation with a grown up!

So again to recap – yes it’s really annoying to see Apple’s attitude to Flash and other third parties, yes it’s annoying that this iPad doesn’t have a 3G, a bigger hard drive or a camera (all things that are coming thanks to Apple’s merciless money grabbing attitude) but as a device it has really hit the spot – I’ll give it another run through next weekend when I journey to France via Eurostar with Bertie on my own, but right now I’m upgrading my score from 5/10 – 8.5/10…..